Price: 4 oz. / $14.00
Available At: The Pomade Shop: LinoMoist Conditioning Pomade
The Pomade Shop Bio:
“Erma and her husband Ian run The Pomade Shop. Erma is a hairnista who appreciates the fantastic variety of women’s hairstyles and the styling agents used to create them.
Erma’s love for pomade and her desire to give women greater choices in their quest to grow and style their hair inspired her to create a line of diverse pomades which she hopes to roll out as her business grows.
Combines the nourishment of a moisturizer with the styling action of a pomade
Nourish and style dry hair
Light consistency makes it equally suitable for high-density, coarse natural and relaxed hair
Moisturize dry ends
Hydrate, thirsty hair
Style and nourish your tresses
Water, orange fruit extract, behentrimonium methosulfate, almond oil, sunflower oil, castor oil, sesame oil, optiphen. The name ‘LinoMoist’ is partially derived from linoleic and linolenic acids. The ingredients in ‘LinoMoist’, namely castor, sunflower, and sesame oils are rich in linoleic and linolenic acids, a.k.a. omega fatty acids. These acids are said to restore luster to dry and brittle hair, and add elasticity to the hair.
Directions For Enjoyment:
Apply a nickel- to quarter-sized amount to wet or dry hair for additional moisture and/or to prep the hair before styling. Use daily or as needed.
Smells delicious and has a consistency of hair lotion. I was expecting a thick, grease-like consistency. I reached out to The Pomade Shop to chat about the consistency and was informed pomades can be thick (grease-like) or thin (hair lotion like). I never knew that so I definitely learned something new.
Assessment: Fragrance | Consistency | Use
Fragrance: I love fragranced products even though I’m scent sensitive. LinoMoist gets a thumbs up. No headaches or migraines – score! The scent is not lasting but it’s good while it lasts. Very light and refreshing.
Consistency: LinoMoist is lightweight and reminds me of a hair lotion consistency, as previously mentioned.
Use: My hair begs for moisture, thus I am unable to properly moisturize when keeping to nickel and quarter size recommendations. I average about a quarter size amount of product per quadrant of hair no matter if applying on wet, damp or dry hair.
I tried this moisturizer three different ways:
1) Daily moisturizer
LinoMoist absorbs into the hair without a trace (no residue) which is great. In general, thinner products are too lightweight for my hair as a daily moisturizer. LinoMoist was no exception.
2) Damp hair
LinoMoist applied to damp hair generated the same results as when using it as a daily moisturizer. It’s simply too lightweight for my hair. I tried applying the product with many variations but each left my hair feeling low on hydration:
 LCO: spritzed hair with water, applied LinoMoist, sealed with oil
 LCOB: spritzed hair with water, applied LinoMoist, sealed with oil and a butter
 LOC/LOCO/LOCB: water from rinsing DC, evco, LinoMoist, sealed with oil and a butter
 LCCO/LCCB: water from rinsing DC, evco, LinoMoist, Pura Body Moisture Milk, sealed with oil and a butter. Note: I basically topped LinoMoist with a thick, creamy product that my hair adores but the end result still generated low hydration.
L = Liquid
C = Creamy product
O = Oil
B = Butter
DC = Deep Conditioner
EVCO = Extra Virgin Olive Oil
I lightly misted my hair with water, applied about a quarter sized amount of LinoMoist to each quadrant before (a) baggying for 2 hours on one day and (b) overnight baggying on another day. Both sessions generated soft, hydrated hair with overnight baggying being the better of the two. Low porosity hair can be quite demanding and very finicky. The art of baggying lifts the cuticles and allows the product to penetrate the strands in a way that traditional moisturizing efforts don’t, hence the reason baggying works best.
Prior to this experience, lightweight products served little to no purpose in my regimen. Therefore, I was very surprised when LinoMoist outperformed my thick, creamy products for baggying. LinoMoist absorbed better and my hair didn’t feel heavy or clumpy as creamy products have a tendency of doing when baggying. I had hopes that LinoMoist would work as a moisturizer, leave in and baggy product. Unfortunately, I was only able to make it work for baggying. However, all hope isn’t lost. In browsing various hair forums, I have seen no negative reviews. Matter fact, LinoMoist is being considered a hit as a moisturizer and a leave-in. As for me, there’s this thing called low porosity that’s calling the shots on this one! 🙄